Personal Branding: A 5 Step Guide
Personal branding is one of the most innovative ways you can create the perfect online profile when you're looking for your dream job. By using the tools that companies use to build their brands, you can create a professional, slick and stand out profile that tells your connections who you are and why you're unique.
Crafting perceptions, managing brand identity and core values might seem totally unfamiliar to your field but by learning about personal branding and using these techniques in your networking, you can make sure you are memorable for all the right reasons. Spending some time building your personal brand can allow you to choose how your connections see you and put across the message you want them to receive. Thinking of yourself as a personal brand can be a great way to take a step back from your job hunt and think about your career and your identity and how the two can work together to show off your very best self.
Take an afternoon to really nail your personal brand so your online profile says exactly what you want it to. We've put together a list of some strategies and resources you can use as you create your own personal brand. These 5 steps should help you craft a personal brand that's perfect for you.
1. Elevator Pitch
In business, an elevator pitch is an essential part of any brand. In a couple of sentences, or the time it takes to ride an elevator, you should be able to tell anyone who asks you who you are, what you do and why you're unique. Though your elevator pitch shouldn't be more than a minute long, it's worth putting in the effort to make sure your pitch is perfect. This article on 12 tips for a winning elevator pitch should give you a good understanding of how to approach writing an elevator pitch. Once you've written your pitch, try reading it aloud, to yourself and to family and friends to make sure it is clear, concise and says everything you need it to. Practise your elevator pitch until it rolls off the tongue. This is a great tool for networking events and for when you meet new connections. It's also a great way to create a headline for your online profile.
2. Your USP
Deciding what your USP is is an essential part of creating your personal brand. Your unique selling point is what makes you different, what makes you stand out from the crowd, why an employer should hire you over the next candidate. Think about what you have done that other candidates won't have, whether it's working abroad, working for an innovative company or creating something new. Think about your personal qualities that make you unique, are you a trusted confidant for many of your friends? Are you always in charge of making plans and schedules? What are you really great at? Don't sell yourself short, think about why you are you and why that employer needs you in their company. Looking at yourself from this perspective can be also a great way to boost your confidence.
Once you've decided what your USP is, you can evaluate all the different parts of your online profile and make sure that your USP is mentioned and demonstrated. Instead of just listing your previous employees, tell your connections what you did there that was new and unique, or how you handled situations in a way that only you could.
3. A Consistent Image
Every great brand has a solid visual identity. When you look at their advert, website or packaging you know it's theirs. Though you may be using a variety of platforms to build your online presence, by creating a visual identity, you can create a clear and cohesive image of yourself that prospective employers can recognise. Consistency is the name of the game when it comes to your image. Look at your USP and think about how to show that visually. If your values are reliability and trustworthiness, a profile picture of you doing lots of shots on holiday probably isn't going to portray that. Choose a profile photo that reflects your personal brand. Whether it's getting a professional head shot taken or choosing a font for your resume, make sure your personal brand is consistent and unique.
Have a look at these examples of brand identities for an idea of how to get a brand across visually. Visual branding guidelines for companies go into a huge amount of detail, from the exact colours that are used on any marketing materials to the proportions of the logo. You don't need to go into that much depth for your personal brand, but it's really important that visually your personal brand makes a great impression. From your business card to the outfit you wear to an interview, your visual brand should be reflected.
A great brand has its values clearly defined and available to anyone who wants to know what they're about. With a crowded job market and hundreds of applicants, having a clear set of values that matter to you can be a great way to stand out from the crowd and show who you are. Try and write down what matters the most to you, whether it's excellence, kindness, respect, integrity or any other value. This Inside Look At 100 Core Values From 15 Winning Companies might give you some ideas of the core values that big companies promote. If you've found a job you are interested in, have a look at the company and its values and see whether they match up to your own. If they do, that's a great sign for both you and your prospective employer that you'll be a great fit. Make sure you can demonstrate those values when asked about them too, if environmental responsibility is one of your values, think of an example of how that impacts your life and the decisions you have made.
5. Get Endorsed
Once you've created your perfect personal brand, sign up to Endorsed to land the perfect job for you.
Endorsed is the direct hiring platform, where top employers hire the very best talent. With a strong personal brand, build an amazing profile with Endorsed and really stand out from the crowd. Create one simple profile, and top employers in your industry and sector send you upfront job offers.
Of course, if you need support perfecting your personal brand, Endorsed experts are on hand to help you build that stand out profile and ensure you’re completely confident and ready to find your next amazing opportunity. Get in touch today to build your perfect profile, get noticed by top employers tomorrow.